Search Results for: instagram

Instagram Tests NFTs. But Is It Missing the Point?

Published: 2022-05-13

Instagram started testing NFTs this week. The social giant invited a set of creators to share digital collectibles they’ve created or bought. But the opportunity for businesses lies not in … Continue reading

What Your Brand Can Do To Win the Instagram Game

Published: 2022-03-29

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things. Continue reading

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

Published: 2021-09-24

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading

Instagram Tips, Tricks, and Expert Advice To Ignite Your Strategy

Published: 2021-08-16

As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading

How to Drive Organic Clicks and Leads From Your Instagram Channel

Published: 2021-04-19

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading

How to Use Instagram Stories to Get More Followers

Published: 2021-02-03

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading

The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

Published: 2020-10-07

Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading

9 Little-Known Font How-Tos for Instagram Stories

Published: 2020-08-31

Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading

9 Must-Use Apps to Spice Up Your Instagram

Published: 2019-12-18

One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help. Continue reading

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

Published: 2019-11-20

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading