With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading
Search Results for: copywriting
Analyze 6 Elements to Land Better Conversion Rates
Published: 2019-11-07If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading
Which of These 3 Content Pillar Types Should You Build?
Published: 2019-10-30Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.
Why You Need to Get a Life(cycle) Email Marketing Program
Published: 2019-10-28The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading
The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day)
Published: 2019-10-25This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading
Fill All the Seats at Your Webinar With These 6 Steps
Published: 2019-10-17You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide.
5 Techniques to Build a Better Content Platform
Published: 2019-10-08Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading
Successful Content Is Ridiculously Easy to Use
Published: 2019-08-26Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.
Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes
Published: 2019-08-13Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes.
