A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe. Continue reading
Search Results for: copywriting
How to Get in Your Customers’ Heads for Invaluable Research
Published: 2020-10-27When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. (And it worked beyond expectations.) Continue reading
7 Unusual Ways to Increase Your Audience Response
Published: 2020-09-09People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading
Writing High-Quality Website Content? Don’t Forget About SEO
Published: 2020-09-08You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading
6 Things to Improve Your Content Performance
Published: 2020-07-15High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading
5 Big Obstacles Encountered by B2B Content Marketers
Published: 2020-07-02Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading
8 Things to Know Before You Start a Research Project
Published: 2020-06-24Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading
Curate the Ultimate Content Marketing Library With These 51 Book Picks
Published: 2020-01-13You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading
Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]
Published: 2020-01-10This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading
Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?
Published: 2019-12-24Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading
