At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how … Continue reading
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Tech Tools
Published: 2011-07-10SOCIAL INFLUENCERS SHARE THE TOOLS THAT HELP THEM KEEP THEIR EDGE Faster, Leaner Productivity. SCHEDULING Rachel Foster Fresh Perspective Copywriting @CopywriterTO I use TimeTrade to schedule appointments. The software lets … Continue reading
Developing Your Online Content Like Public Speaking
Published: 2011-07-07I’ve had the opportunity to speak publicly over 300 times in the past five years. I enjoy it…and always hope the audience takes something away from the presentation. Without realizing it until … Continue reading
10 Ways to Write Like a Content Marketing Jedi
Published: 2011-06-30All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. … Continue reading
Who Will Create Your Content? 10 Essential Content Creation Skills
Published: 2011-06-29With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to … Continue reading
Make Your Content Mobile-Friendly
Published: 2011-05-25Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers. Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point … Continue reading
Landing Page Basics: Making Your Content Marketing Convert
Published: 2011-05-23One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content … Continue reading
5 Reasons Why EVERY Content Marketer Needs a Professional Proofreader
Published: 2011-05-16If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a … Continue reading
Chief Content Officer — Editorial Guidelines
Published: 2011-02-18Chief Content Officer educates and inspires marketers using content to grow awareness and revenues. We seek contributors with a track record of producing well-researched, smartly written articles that provoke, inform, … Continue reading