Search Results for: copywriting

A Food Pyramid for Content Marketing

Published: 2011-09-15

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how … Continue reading

How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark

Published: 2011-09-08

If you’ve ever struggled to figure out how to use content to grow your business, the keynote session this morning at Content Marketing World presented solid ideas to overcome this problem. In … Continue reading

Tech Tools

Published: 2011-07-10

SOCIAL INFLUENCERS SHARE THE TOOLS THAT HELP THEM KEEP THEIR EDGE Faster, Leaner Productivity. SCHEDULING Rachel Foster Fresh Perspective Copywriting @CopywriterTO I use TimeTrade to schedule appointments. The software lets … Continue reading

Developing Your Online Content Like Public Speaking

Published: 2011-07-07

I’ve had the opportunity to speak publicly over 300 times in the past five years. I enjoy it…and always hope the audience takes something away from the presentation. Without realizing it until … Continue reading

10 Ways to Write Like a Content Marketing Jedi

Published: 2011-06-30

All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. … Continue reading

Who Will Create Your Content? 10 Essential Content Creation Skills

Published: 2011-06-29

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to … Continue reading

Make Your Content Mobile-Friendly

Published: 2011-05-25

Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.   Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point … Continue reading

Landing Page Basics: Making Your Content Marketing Convert

Published: 2011-05-23

One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content … Continue reading

5 Reasons Why EVERY Content Marketer Needs a Professional Proofreader

Published: 2011-05-16

If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a … Continue reading

Chief Content Officer — Editorial Guidelines

Published: 2011-02-18

Chief Content Officer educates and inspires marketers using content to grow awareness and revenues. We seek contributors with a track record of producing well-researched, smartly written articles that provoke, inform, … Continue reading