Search Results for: copywriting

8 Copywriting Techniques to Boost Email Conversions

Published: 2018-06-04

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading

40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Published: 2022-08-04

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers. Continue reading

How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Published: 2022-08-02

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading

How AI Will Power the Future of Successful Content Marketing [Sponsored]

Published: 2022-04-28

Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort. Continue reading

40+ Blogs, Podcasts, and Video Series Content Marketers Love

Published: 2022-03-24

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading

37 Content Writing Examples and How-To Tips for Website Articles

Published: 2022-02-28

Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between. Continue reading

Your Content Mission in 2022: Get Ambitious and Embrace New Responsibilities

Published: 2022-02-16

Sorting out the content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen. Continue reading

5 Ideas To Future-Proof Your Content Marketing Career in an AI Age

Published: 2022-02-14

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. Continue reading

100+ Content Marketing Trends and Predictions for Success in 2022

Published: 2021-12-09

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading

Why You Should Doubt Headline Best Practices Advice (Except This)

Published: 2021-10-18

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading