CMI's Twitter chat series kicked off with CMI's Joe Pulizzi and SAP's Michael Brenner answering content marketers' questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations.
Crave structure or other ways to improve your content marketing? Think content strategy. Brain Traffic’s lead content strategist explains the basics and shares how to incorporate it in a way that’s both manageable and beneficial.
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.
You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all.
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.
Richard Hamilton, owner of XML Press, describes the automated production of the "Language of Content Strategy" print book, e-book, website, audio files, and card deck.
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.
Looking to strengthen your customer connections and convert more prospects? Discover how uniting your SEO and content strategies and rebuilding them around data can help you reach the right audience in the right ways.
Bite-sized. Organized. Consistent. Guy Kawasaki uses those terms to describe The Language of Content Strategy. It’s a book, a card deck, and a website. It’s more than the sum of its products. It’s a case study in intelligent content.
A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact. While best practices are still evolving, here are several steps you can take now to implement a consistent transmedia content agenda.
Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world.
Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them.