Search Results for: content strategy

How to Develop a Content Strategy: Start With These 3 Questions

Published: 2019-09-03

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading

2 Things to Know About Visual Content Strategy in 2019

Published: 2018-12-13

It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship. Continue reading

How to Make Your Bland Content Strategy Delicious

Published: 2018-11-30

It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests. Continue reading

Don’t Fear Chatbots If You Have a Rich Content Strategy

Published: 2018-09-05

Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading

The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing

Published: 2018-04-27

Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too. Continue reading

The Content Strategy Issue – February 2018

Published: 2018-02-02

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Published: 2017-11-29

What is a more foundational argument for content strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist recommended by Robert Rose. Continue reading

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Published: 2017-11-24

How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

How SecureWorks Took Content Strategy From Guesswork to Game Changing

Published: 2017-08-24

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

Why You Need Content Strategy Before Editorial Planning

Published: 2017-03-30

You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
Continue reading