This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting.
Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.
As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy.
Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts.
Want to create content that gives your readers palpitations? Read this insider’s view of how a new kind of global business news outlet is creating content that its audience freaking loves.
Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one.
Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between.
The idea of "silos" in business has been much maligned for years. But find out how carefully organized and coordinated vertical silos can lead to better content marketing strategies and move the industry forward.
Want your content to make the biggest possible impact? Get your tone right. It’s not the style, flavor, or spin added in later. It’s the implicit message of what your brand is all about. Get 10 tips to make your voice sing and learn what company uses the word “weirdos” to set its tone.
Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy.
In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too).
A great content marketer is always experimenting, looking to stay on trend, and be cutting edge. See how these eight brands know their brand inside and out, and how they use that foundation to really push the envelope.