If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading
Search Results for: brand voice
5 Easy Steps to Define and Use Your Brand Voice
Published: 2015-10-15If your content appeared without a logo, would the audience know it’s you? A consistent brand voice can be easily identified and is essential for localized and intelligent content. Document and make your voice consistent in five steps. Continue reading
Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice
Published: 2015-03-26Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading
Did You Hear? Your Brand Needs a Voice Strategy
Published: 2020-08-24Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading
How to Create a Content Marketing Strategy for Your Personal Brand
Published: 2020-12-17Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading
Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice
Published: 2020-12-15The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading
An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]
Published: 2020-09-18The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading
Style Guide: How to Write One for Your Brand
Published: 2020-07-01Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading
How to Make Personal and Corporate Branding Work Together
Published: 2020-06-29You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.
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