Are you feeling overwhelmed by all of your analytics? Last Friday I explained how to figure out the business goals for your website, assign dollar values and set up customized reports so you can view your key performance indicators (KPIs). Taking these steps is a great start, but what do…

Although much of our focus is on brand awareness and audience engagement, lead generation and customer acquisition are also important goals for content marketing programs. Use these ideas and tactics for measuring marketing effectiveness and find out if your content converts.

The metrics conversation is driving much of the content marketing dialogue these days. Different factors apply, depending on your business and objectives, but it's important to find the right metrics to assess your content efforts. Get some suggestions from industry executives on elements that may be missing from your content marketing ROI equation.