COVID-19 Content Marketing Resources
Many of you work for organizations on the coronavirus front lines – saving lives, providing access to food, and keeping the proverbial lights on. Others work for businesses, agencies, or solo practices looking for ways to keep serving customers, caring for employees, and preparing for what comes next. All of us are looking for ways to adapt to the new reality.
We’ve created and collected these resources to help. If you know of a useful resource for content marketers, fill out this short form to suggest it.
Topics covered include:
- Adjusting content marketing strategy for the COVID-19 era
- Updating my skills
- Shifting in-person demand generation to virtual events/digital lead-gen
- Creating/adapting content quickly
- Managing remote content teams/maintaining productivity during stressful times
- Adjusting content analytics and measurement to reflect coronavirus impact
- My industry or agency
- Finding ways to give back
How to adjust your content market strategy during COVID-19
7 Steps to Create a Helpful Interim Content Marketing Strategy
Your old content marketing strategy won’t work now. Your audience’s behavior (and your company goals) are changing. Here’s how to create – and document – an adjusted one-page strategy.
A Quick Audit to See If Your Content Passes a COVID-19 Exam
If your content doesn’t convey awareness and sensitivity, it will affect your audience’s perception of your brand. Check your content before you wreck your brand value.
When Content Is All You Have for Your Audience
When these B2C brands shuttered their retail businesses, their marketers detoured to the kitchens. Here’s how they cooked up a content success.
How We’re Navigating the New Now of Content Marketing
CMI general manager Stephanie Stahl shares how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you’re doing it, too.
Content Marketing Can Do More Than Survive in the New World
Content marketing can be more than a survival technique in 2020. In fact, it’s poised to be the shining star in this new world. CMI’s Stephanie Stahl explains.
Content strategy resources from our community:
- Agile Marketing Could Be the Way Forward in Challenging Time
- How COVID-19 Continues to Impact B2B Content Consumption
- How Social Media Advertising Has Adjusted to New Phase of Coronavirus
- The Impact of Coronavirus (COVID-19) on Marketing Teams
- Don’t Social Distance Your Brand: Smart Marketing is Now More Important Than Ever
- Content Strategy: A Complete Guide
- CMOs Share How They’re Adapting Their Strategies During COVID-19
A Marketer’s Guide to Cutting Costs
- After the Virus: A special report looking back on the next five years
- Survey Templates and Resources for the Coronavirus Crisis
- A Time for Brands to Be Human
- An Open Brief for Being a Useful Brand During COVID-19
- How Our Remote World Is Accelerating Marketing Transformation (& What to Do About It)
Shift to virtual events/demand generation
Hey Brands, Don’t Make 2005’s Mistake On Your Future Virtual Events
Be wary about shifting in-person events to digital in the long term without a deliberate content strategy. CMI’s Robert Rose explains what to do – and what to avoid.
How to Bring Audiences Together in the Social-Distancing Era
COVID-19 is turning handshakes into health hazards, so marketers are turning to webinars, virtual conferences, and other digital experiences to foster trust and build community in a touch-free world.
The No-Fail Formula for Creating Awesome Webinar Content
Follow this list of tips and explore helpful tools to create highly effective webinar content that will attract and retain audiences.
How to Get More From Your Livestream After the Broadcast
Livestream videos are valuable assets that can be reused to get your content in front of more people and deliver better results for your brand. Here’s how.
Virtual event resources from our community:
- Virtual Events Done Right: Content is Queen
- Adapting Content for Virtual Events: A Worksheet
- What Does the Future Hold for Speakers, Event Planners, and Marketers?
Eventless Marketing: How to operate in a world without events and still hit your MQL and growth targets
- Cheers To Our New Normal: Hosting A Successful Virtual Happy Hour
- How to Master Virtual Enablement
Create the right content quickly
Write Faster With This Guide
You can’t afford to spend hours crafting the perfect piece or luxuriate for weeks waiting for inspiration to strike – especially now. Here’s what to do instead.
How to Create the Right Video Experiences for Your Brand
Which combination of video formats, features, and distribution options best fit your audience needs and content goals? Use this decision-making guide to find the ideal path.
Content Curation Tips and Examples to Fill Your Editorial Calendar
Content curation is a handy technique for quickly restocking your content calendar. These tips and examples show you how to do it right.
Get an A for Accuracy With This Fact-Checking Content Checklist
Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust – always, but especially now. Welcome to the content creators’ and editors’ fact-checking checklist.
7 Brands Getting Email Right During a Crisis [Examples]
Nearly every company is sending emails about the pandemic. These seven rise above by delivering value and promoting togetherness while we need to stand six feet apart.
How Brand Video Can Put People First in a COVID-19 World
Here’s how to produce branded video content that’s sensitive to your audiences’ needs — and truly useful to them — in times of crisis.
Work better together, even from home
25 Tools and Ideas for Brainstorming in a Remote World
With social distancing emptying offices, how can you still capture collaborative energy to brainstorm content ideas and strategies? Start with these 25 tips and tools.
7 Ways to Unite Your Content Team in a Remote Work World [Tools]
No one gathers to brainstorm. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them.
Adapt content analytics and measurement
Metrics Matter More During COVID-19 Than They Ever Did
Stop analyzing metrics the way you did before the pandemic changed everything. CMI’s Ann Gynn explains how to rewrite the rules of your content measurement program now.
26 Ways to Get Ready for the Rebound: A Playbook for What to Do Right Now
Orbit Media suggests 26 things marketers can do now to prepare for what’s next, including tidying up your analytics.
Update your skills
How to Build a Personal Brand After a Job Loss
After a 2008 layoff, Dennis Shiao took a content marketing approach to his personal brand. Twelve years later, he’s still doing it – and you can, too.
How to Create a Content Marketing Strategy for Your Personal Brand
Whether you’re looking for a promotion or new job or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it.
How to Make a Weekly Podcast: A Step-by-Step Guide
Robert Rose, host of the Weekly Wrap and PNR: This Old Marketing, explains the process and tools he uses to manage and record a weekly podcast.
How to Create the Right Video Experiences for Your Brand
Which combination of video formats, features, and distribution options best fit your needs and goals? Use this decision-making guide from CMI to find the ideal path.
Actionable Tips to Map a New and Successful Career Path
When your career path gets disrupted, create your own map. These actionable tips will help you chart a course that’s the best fit for you, your talents, and your interests.
Skills resources from our community:
- Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever
- Social Media Best Practices to Help Guide You During Any Crisis
Free training (registration may be required)
Find COVID-19 resources for agencies and verticals
COVID-19 Agency Survival Tools
Resources (most current on top) to help small to mid-sized agencies weather the COVID-19 storm, created and curated by the Agency Management Institute.
The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report
Orbit Media and AMI asked agency executives about the impact on the marketing industry. Here’s what they had to say.
CMI Agency Content
Articles, original research, and resources for agencies, created or compiled by the Content Marketing Institute.
6 Lessons in Loyalty Building From Health Care Content [Examples]
Instead of spring break safety and healthy breakfasts, health care marketers now focus on relationship-building. Here are six ways they’re doing it that we all can learn from.
Creating Content About Coronavirus
Resources for healthcare marketers creating content during the COVID-19 pandemic, compiled by Aha Media.
New Data on How Covid-19 Will Impact B2B Tech Spending
As of March 19th, 40% of buyers TrustRadius surveyed planned to continue increasing software spending. Now, after three weeks of COVID-19 chaos, expectations have changed.
Covid-19 Software Industry Statistics
The coronavirus pandemic continues to have a tragic impact. TrustRadius is monitoring the unpredictable changes in the B2B tech industry to help software vendors stay up on the shifting market.
How the Fitness Industry Is Responding to Coronavirus
Gyms had to close, but online classes (and online sales) skyrocketed. A look at the fitness industry amid the pandemic.
How Coronavirus Has Affected the Travel Industry
Although the travel industry has been hit hard by global quarantine, there is a lesson to be learned through their coping methods and community management.
Marketers giving back
NewsCred is Getting One Million Masks to Healthcare Workers in NYC and Beyond
1M MASKS, a grassroots initiative started by NewsCred’s Shafqat Islam, aims to get one million masks into the hands of frontline healthcare workers quickly and efficiently.
How To Use the COVID-19 Response Engagement Tool In Your Next Webinar
Mobilize your webinar audience to make a direct contribution to the COVID-19 Solidarity Response Fund for the World Health Organization (or charity of choice).
10 Coronavirus-Relief Organizations + Free Social Media Assets to Support Them
Share these free visual assets on social media to promote organizations on the front lines of the fight against COVID-19.