Our annual research is among the most-cited in the content marketing industry. We continually mine the data to uncover and contextualize the “whys” and “hows” beneath, seeking input from a wide range of content marketing experts and practitioners.
We have published more than 40 reports since 2010. View our full list of annual research reports here and our custom research studies here.
Research Roundtables
More Research Roundtables Posts >>
- Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions (10/13/2017)
- The Secret Your Website Traffic Might Be Trying to Tell You (11/18/2016)
- How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline (11/11/2016)
- Your 2017 Content Marketing Goal: Give the People What They Want (11/4/2016)
- How to Make Content Creation the Star Quarterback (10/28/2016)
- Email Marketing: A Fresh Take From the Experts (10/21/2016)
- Content Marketing ROI: 4 Ways to Get Started (10/14/2016)
- 3 (Easy) Ways to Truly Surprise Your Audience (12/4/2015)
Our research shows one key to becoming a successful content marketer is to document your content marketing strategy. Download our 16-page guide to learn how.
Research Insights
More Research Insights Posts >>
- Demand Gen for Content Marketing in the Next Decade [New Research] (1/13/2021)
- Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research] (11/18/2020)
- 2021 B2B Content Marketing: What Now? [New Research] (9/30/2020)
- User-Generated Content: Let Your Fans Do Content Creation Work for You (9/21/2020)
- Content Management and Strategy: A Disruptive Change We Need [New Research] (5/6/2020)
- Tech Marketers Reveal Their Secret Weapons [New Research] (3/11/2020)
- Most Agencies Bet on This Distribution Model [New Research] (2/26/2020)
- Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] (2/5/2020)
