B2B Enterprise Content Marketing

2017_Enterprise_Research_Cover2017 Benchmarks, Budgets, and Trends—North America

Eighty-eight percent of the B2B enterprise marketers we surveyed use content marketing, and nearly all agree that it’s an important component of their marketing program. This 45-page report, sponsored by KnowledgeVision, shows where enterprise marketers are in terms of overall content marketing success—and how the top performers do things to set themselves apart from their peers.

Download the report to learn:

  • How enterprise marketers organize their content marketing teams
  • Where they’re at in terms of content marketing maturity
  • The types of content marketing tactics they use—and which ones they view as most critical to their content marketing success in 2017
  • How many are focused on building their audiences, crafting content for their audience versus their brand, agree that their leadership gives them ample time to produce content marketing results, and more.

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