Enterprise Content Marketing

2019 Benchmarks, Budgets, and Trends — North America

Looking to see how your company’s content marketing efforts measure up against your peers? Seeking inspiration for how to direct your content marketing activities and budget in 2019 and beyond?

We took our ninth annual content marketing survey of 1,947 global content marketers and narrowed in on the insights from 236 for-profit, North America-based enterprise marketers (1,000+ employees) to produce the report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic.

Loaded with stats that will give you a glimpse into how other large companies approach content marketing, this report covers topics including:

  • Strategy and team organization
  • Audience research and nurturing
  • Content creation
  • Technology use and proficiency
  • Goals achieved by using content marketing
  • Issues of concern
  • Unique challenges
  • And more…

Use these findings to inspire the way you champion content marketing within your own company!

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