What do technology marketers do differently than their B2B peers? What delivers success for the top performers? Glean those insights and more about budget, teams, content challenges, AI, and more in this 2025 research.
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Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.
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Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.
VIEW RESEARCH![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https://contentmarketinginstitute.com/wp-content/uploads/2024/10/b2b-content-marketing-research-report-2.png)
What do the top performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
VIEW RESEARCH![Why AI in Demand Generation Is No Knight In Shining Armor [New Research]](https://contentmarketinginstitute.com/wp-content/uploads/2024/09/ai-wont-save-demand-generation-1.jpg)
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
VIEW RESEARCH![2025 Career Outlook for Content and Marketing Professionals [New Research]](https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-scaled.jpg)
Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
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An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
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Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.
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