Annual Research
In addition to custom research projects, CMI conducts annual surveys of content marketers, content management professionals, and agencies that offer content marketing services. From these surveys, we produce original research reports that reveal insights about changing practices, challenges, and success factors.
Additional research insights may be found here.
Tenth Annual Content Marketing: Benchmarks, Budgets, and Trends
Our annual survey of content marketers explores content creation, distribution, measurement, and budgets, and shows how the most successful content marketers differentiate themselves. CMI releases the B2B report, which kicks off the series, fall after Content Marketing World, followed by reports focusing on B2C and vertical industry segments.
B2B Content Marketing 2020: Benchmarks, Budgets, and Trends — North America
Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends
B2C Content Marketing 2020: Benchmarks, Budgets, and Trends — North America
Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends — North America
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Content Management & Strategy Research 2020
This annual research studies how content professionals use technology to manage and scale content assets across the enterprise, identify audiences, and target content precisely across the customer journey. CMI previews key findings at our annual ContentTECH Summit event and releases the full report later in the spring.
2020 Content Management and Strategy Survey
Ninth Annual Content Marketing: Benchmarks, Budgets and Trends
B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America
Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends
B2C Content Marketing 2019: Benchmarks, Budgets and Trends — North America
Enterprise Content Marketing 2019: Benchmarks, Budgets and Trends — North America
Technology Content Marketing 2019: Benchmarks, Budgets and Trends
Content Management & Strategy Research 2019
This annual research studies how content professionals use technology to manage and scale content assets across the enterprise, identify audiences, and target content precisely across the customer journey. CMI previews key findings at our annual ContentTECH Summit event and releases the full report later in the spring.
2019 Content Management and Strategy Survey
Content Marketing Institute Agency Research
CMI has studied agency professionals’ use of content marketing in two separate reports:
- Agency Content Marketing Benchmarks, Budgets, and Trends – shows how agencies use content marketing to promote their agency’s services
- Content Marketing Agency Survey 2019 – provides insights on the content marketing services agencies offer to clients
Agency Content Marketing 2019: Benchmarks, Budgets and Trends
Content Marketing Institute 2019 Agency Survey
BECOME A MORE SUCCESSFUL CONTENT MARKETER
Successful content marketers often possess distinguishing characteristics. Our annual research consistently shows that one of the most important characteristics they have in common is a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization.
In addition to our annual survey, check out our custom research on special content marketing topics of interest. Past qualitative interviews with small, enterprise teams of content marketing executives may be found here.
Research Archive
Eighth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America
- Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America
- Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends
- Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends
- Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America
Content Management & Strategy Research 2018
Seventh Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America
- Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America
- Content Marketing in the UK: 2017 Benchmarks, Budgets, and Trends
- Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends
- Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America
- B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America
First Annual Content Management & Strategy Research
Sixth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2016 Benchmarks, Budgets and Trends — North America
- Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends – North America
- 2016 Content Marketing Benchmark, Budgets, and Trends for Australia
- 2016 Content Marketing Benchmark, Budgets, and Trends in the UK
- B2B Manufacturing Content Marketing 2016: Benchmarks, Budgets, and Trends—North America
- B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America
- B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends—North America
Fifth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2015 Benchmarks, Budgets and Trends — North America
- Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America
- Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends
- Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends
- B2B Small-Business Content Marketing 2015: Benchmarks, Budgets and Trends — North America
- B2B Manufacturing Content Marketing 2015: Benchmarks, Budgets and Trends — North America
- B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America
- B2B Enterprise Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America
Fourth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Enterprise Marketing: 2014 Benchmarks, Budgets, and Trends — North America (Published April 2014)
- B2B Technology Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published March 2014)
- B2B Manufacturing Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published March 2014)
- B2B Small Business Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published February 2014)
- Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends (Published December 2013)
- Content Marketing in Australia: 2014 Benchmarks, Budgets, and Trends (Published November 2013)
- Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America (Published November 2013)
- B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America (Published October 2013)
- B2B Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published October 2013)
Third Annual Content Marketing: Benchmarks, Budget and Trends
- B2B Small Business Content Marketing: 2013 Budgets, Benchmarks and Trends — North America (Published April 2013)
- B2B Enterprise Content Marketing: 2013 Budgets, Benchmarks and Trends — North America (Published April 2013)
- B2B Software Content Marketing: 2013 Budgets, Benchmarks and Trends — North America (Published April 2013)
- Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends (Published March 2013)
- Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends (Published February 2013)
- B2C Content Marketing 2013: Benchmarks, Budgets and Trends – North America (Published November 2012)
- B2B Content Marketing 2013: Benchmarks, Budgets and Trends – North America (Published October 2012)
Second Annual Content Marketing: Benchmarks, Budget and Trends
- B2B Content Marketing 2012: Benchmarks, Budgets and Trends (Published December 2011)
First Annual Content Marketing: Benchmarks, Budget and Trends
- B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report (Published September 2010)
- B2B Content Marketing 2010: Large Organization Report (Published January 2011)
- B2B Content Marketing 2010: Mid-Size Organization Report (Published January 2011)
- B2B Content Marketing 2010: Small Organization Report (Published January 2011)
- B2B Content Marketing 2010: Agriculture Report (Published January 2011)
- B2B Content Marketing 2010: Computing/Software Report (Published January 2011)
- B2B Content Marketing 2010: Manufacturing Report (Published January 2011)
- B2B Content Marketing 2010: Professional Services Report (Published January 2011)
