Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.
VIEW RESEARCH
Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.
VIEW RESEARCH![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https://contentmarketinginstitute.com/wp-content/uploads/2024/10/b2b-content-marketing-research-report-2.png)
What do the top performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
VIEW RESEARCH![Why AI in Demand Generation Is No Knight In Shining Armor [New Research]](https://contentmarketinginstitute.com/wp-content/uploads/2024/09/ai-wont-save-demand-generation-1.jpg)
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
VIEW RESEARCH![2025 Career Outlook for Content and Marketing Professionals [New Research]](https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-scaled.jpg)
Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
VIEW RESEARCH VIEW SUMMARY
Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI’s newly released research also finds out what sets top performers apart from their industry peers.
VIEW RESEARCH
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
VIEW RESEARCH
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
VIEW RESEARCH
Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.
VIEW RESEARCH VIEW SUMMARY