Manufacturing Content Marketing

2014 Budgets, Benchmarks, and Trends—North America

Editor’s note: We’ve updated our annual Manufacturing research study for 2023.

What percentage of manufacturing marketers have adopted content marketing? What tactics are they using and how effective do they think they are? How does their approach to content marketing differ from that taken by other B2B marketers?

These are just some of the questions you’ll find answers to in this report that reveals how manufacturing professionals responded to the CMI/MarketingProfs fourth annual content marketing survey.

Download this 23-page report, sponsored by Oracle Marketing Cloud, to learn how much budget manufacturing marketers allocate to content marketing, what metrics they use to measure success, how they tailor content, and more.