It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.

In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021.

Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.).

Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business.

This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast).

October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week.

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages.

This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media.

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist.

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now.