That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]
January 15, 2021
Content Marketing Institute Team
This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels.
Demand Gen for Content Marketing in the Next Decade [Research]
January 13, 2021
Robert Rose
Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough.
How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]
January 8, 2021
Content Marketing Institute Team
“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions.
8 Lessons on How to Steer Your Content Through Chaos
December 22, 2020
Jodi Harris
Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond.
This Week in Content Marketing: Lessons From Home Depot, KFC, and Google
December 18, 2020
Content Marketing Institute Team
Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week.
We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]
December 11, 2020
Content Marketing Institute Team
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week.
100+ Content Marketing Predictions for 2021
December 10, 2020
Stephanie Stahl
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.
Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]
December 4, 2020
Content Marketing Institute Team
This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him.
A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]
November 27, 2020
Content Marketing Institute Team
This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.
Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]
November 20, 2020
Content Marketing Institute Team
It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.
Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]
November 18, 2020
Lisa Murton Beets
In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021.
Personalized Palettes, a Content Exercise, and The Witches Lesson
November 13, 2020
Content Marketing Institute Team
Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.).
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