By Joe Pulizzi published April 1, 2017

This Week in Content Marketing: A&E Creates Content Blueprint for Brands

We discuss A&E’s new publisher-driven business model, and share thoughts on how Medium and Twitter can monetize their audiences. We shake things up in our rants and raves, then wrap up the show with an example of the week from Red Hat. Continue reading

By Joe Pulizzi published March 25, 2017

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

We dissect new stats on the state of native advertising and explore some optimistic CMO research. We also share rants and raves on creative energy and siloed measurement standards, and take on March Madness in our example of the week. Continue reading