This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win
November 4, 2017
Joe Pulizzi
We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List.
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
November 1, 2017
Lisa Murton Beets
With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs.
This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
October 28, 2017
Joe Pulizzi
We discuss the publisher's role in battling bad online ads, and media companies' loyalty rankings. Our rants and raves cover Nielsen's flawed Netflix measurement model, then we close with an example of the week from Polyface Farms.
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
October 21, 2017
Joe Pulizzi
We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa.
This Week in Content Marketing: Is Google's Subscription Gift to Publishers a Trojan Horse?
October 14, 2017
Joe Pulizzi
We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy.
The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
October 11, 2017
Andy Betts
Wouldn't it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind.
This Week in Content Marketing: Google and Amazon Prepare for Internet War
October 7, 2017
Joe Pulizzi
We explore Advertising Week, a battle between Google and Amazon, and Twitter's time-wasting 280 character test. Rants and raves include Time's new membership model; then we share an example of the week on Chagrin Falls Film Festival.
This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon
September 30, 2017
Joe Pulizzi
We discuss Google's purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa's voice search results. Our rants and raves include predictive analytics, then we share an example of the week that's full of Fluff.
New Research Reveals Habits of Top Content Marketers
September 27, 2017
Lisa Murton Beets
Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.
This Week in Content Marketing: Advertising Groups Loathe Apple's New Browser Policy
September 23, 2017
Joe Pulizzi
We discuss advertiser anger over Apple's new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl.
Content Marketing Trends to Watch for 2018
September 20, 2017
Joe Pulizzi
Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar?
This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up
September 16, 2017
Joe Pulizzi
We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line.
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