A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey.
5 Things Highly Committed Content Marketers Do Better [New UK Research]
New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do?
A Year Full of ‘No Way!?’ Moments for CCO Magazine
More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!”
This Old Marketing Farewell Episode: Sometimes the End Is a Beginning
In our grand finale episode, we answer listener-submitted queries, ask a few of our own, and offer our take on what happens after our storytelling heroes ride off into the sunset.
Are You Ready for Content Marketing in 2018? 60+ Predictions
What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions.
Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]
B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.
This Week in Content Marketing: Why Won't CMOs Consider Buying Media Companies?
We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that's been 210 weeks in the making.
This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe
We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle's. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House.
Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]
More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time.
This Week in Content Marketing: Is There a Crisis in Content Marketing?
We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way.
This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win
We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List.
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs.