Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource.

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more.

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey.

New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do?

More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!”

In our grand finale episode, we answer listener-submitted queries, ask a few of our own, and offer our take on what happens after our storytelling heroes ride off into the sunset.

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions.

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.

We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that's been 210 weeks in the making.

We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle's. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House.

More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time.