What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions.

You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky.

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends.

New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.

Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation.

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today.

Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.

True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction.

Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan.

Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results.

Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that.

Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment.