The Weekly Wrap: For Unskippable Content, Focus on Quality Things
August 2, 2019
Robert Rose
Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content.
Agencies See Growth in Content Marketing Business [New Research]
June 19, 2019
Cathy McPhillips
Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies.
The Struggle Is Real for Content Management and Technology [New Research]
April 24, 2019
Robert Rose
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.
Don’t Fail in the Future: Develop an Audio Strategy Today
April 5, 2019
Dennis Shiao
As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy.
Rant Alert: Content Marketers Must Up Their Data Game
March 15, 2019
Clare McDermott
Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
March 6, 2019
Kim Moutsos
Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.
Do Agencies Practice the Content Marketing They Preach? [New Research]
February 13, 2019
Cathy McPhillips
Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends.
How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]
February 6, 2019
Stephanie Stahl
How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed.
Say No to the Rise of Internal Content Agencies – and Other 2019 Trends
January 1, 2019
Robert Rose
CMI’s content marketing meteorologist shares his forecast for 2019. Read on to learn what will (or should) happen with the rise of internal agencies, the confusing martech landscape, and buy-vs.-build thinking.
Chief Content Officer: A Year of Insights
December 18, 2018
Jonathan Crossfield
Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality.
B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
December 12, 2018
Lisa Murton Beets
The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report.
85+ Expert Predictions for Content Marketing in 2019
December 11, 2018
Stephanie Stahl
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions.
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