New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.
Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation.
90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today.
Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.
True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction.
Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan.
Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results.
Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that.
Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment.
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.
Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource.
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more.