Skip to content
rise-of-internal-content-agencies-2019-trends

Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

CMI’s content marketing meteorologist shares his forecast for 2019. Read on to learn what will (or should) happen with the rise of internal agencies, the confusing martech landscape, and buy-vs.-build thinking.
cco-a-year-of-insights

Chief Content Officer: A Year of Insights

Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality.
2019_B2C_Research_COVER

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report.
2019 Predictions-cover image

85+ Expert Predictions for Content Marketing in 2019

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions.
5-research-options-you-have-not-considered

5 Research Options You May Never Have Considered for Your Content

You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky.
2019_Manufacturing_Research1

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends.

Are You Generating Demand or Just Identifying It?

New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.
voice-activated-tech-change-content-marketing

How Voice-Activated Tech Will Change Content Marketing

Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation.
2019_B2B_ResearchCover

2019 B2B Content Marketing Research: It Pays to Put Audience First

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today.
content-doesnt-have-this-majority-wont-trust

If Your Content Doesn’t Have This, the Majority Won't Trust It [Research]

Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.
struggling-with-brand-loyalty

Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction.
years-worth-content-original-research-survey

How to Plan a Year’s Worth of Content With One Original Research Survey

Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan.