Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading
This Week in Content Marketing: No, Not Everyone Should Do Content Marketing
We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS. Continue reading
Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers
If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it. Continue reading
This Week in Content Marketing: The Solution to Facebook’s Fake News Problem
We come up with a viable solution to Facebook’s fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government. Continue reading
Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]
Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading
This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?
We discuss the state of digital advertising and debate whether it has truly become a “nightmarish joke.” Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week. Continue reading
This Week in Content Marketing: Special Episode – How We Create Content
In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert’s engines revving. Continue reading
This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing
We explore NerdWallet’s content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube’s ad crisis; then we close with an example of the week from Mobil. Continue reading
This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this … Continue reading
This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing
We dissect Mary Meeker’s 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover. Continue reading
