Skip to content
weekly-wrap-podcast-robert-rose

The Weekly Wrap: For Unskippable Content, Focus on Quality Things

Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content.
2019-cmi-agency-survey

Agencies See Growth in Content Marketing Business [New Research]

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies.
2019_ContentTECH_Research_Cover

The Struggle Is Real for Content Management and Technology [New Research]

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.
develop-audio-strategy

Don't Fail in the Future: Develop an Audio Strategy Today

As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy.
rant-alert-content-marketers

Rant Alert: Content Marketers Must Up Their Data Game

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.
2019_Tech_Research_Cover

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.
agency-research-benchmarks-trends-2019

Do Agencies Practice the Content Marketing They Preach? [New Research]

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends.
2019_Enterprise_Research_Cover

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed.
rise-of-internal-content-agencies-2019-trends

Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

CMI’s content marketing meteorologist shares his forecast for 2019. Read on to learn what will (or should) happen with the rise of internal agencies, the confusing martech landscape, and buy-vs.-build thinking.
cco-a-year-of-insights

Chief Content Officer: A Year of Insights

Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality.
2019_B2C_Research_COVER

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report.
2019 Predictions-cover image

85+ Expert Predictions for Content Marketing in 2019

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions.