We reveal news about PNR’s future. Meanwhile, advertising’s future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd’s List. Continue reading
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs. Continue reading
This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
We discuss the publisher’s role in battling bad online ads, and media companies’ loyalty rankings. Our rants and raves cover Nielsen’s flawed Netflix measurement model, then we close with an example of the week from Polyface Farms. Continue reading
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading
This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?
We discuss Google’s olive branch to publishers, Amazon’s new blitz on the ad game, and Blue Apron’s podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading
The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading
This Week in Content Marketing: Google and Amazon Prepare for Internet War
We explore Advertising Week, a battle between Google and Amazon, and Twitter’s time-wasting 280 character test. Rants and raves include Time’s new membership model; then we share an example of the week on Chagrin Falls Film Festival. Continue reading
This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon
We discuss Google’s purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa’s voice search results. Our rants and raves include predictive analytics, then we share an example of the week that’s full of Fluff. Continue reading
New Research Reveals Habits of Top Content Marketers
Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading
This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy
We discuss advertiser anger over Apple’s new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl. Continue reading
