Should Data Really Be in the Content Driver's Seat? [The Weekly Wrap]
This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more.
The Demand-Gen Content Investment: Good to Great? [New Research]
Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research.
Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]
This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples.
Digging Into the Marketing Measurement Myth [The Weekly Wrap]
This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more.
‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]
This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing.
Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]
This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially.
What’s Happening in Manufacturing Content Marketing [New Research]
Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends.
How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]
This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business.
Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]
Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that.
The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer's Night (and Day)
This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya.
2020 B2B Content Marketing: What the Successful Do [New Research]
The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.
The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?
Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way.