This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules.

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned.

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric.

This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity.

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more.

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more.

This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook.

This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break.

Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey.

This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week.

What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions.

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week.