By Michele Linn published April 25, 2018

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

By Lisa Murton Beets published March 28, 2018

Thinking of Creating Original Research? 8 Things to Consider

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading

By Lisa Murton Beets published March 14, 2018

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue reading

By Ann Gynn published March 7, 2018

A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey. Continue reading

By Lisa Murton Beets published January 17, 2018

5 Things Highly Committed Content Marketers Do Better [New UK Research]

New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading

By Clare McDermott published December 25, 2017

A Year Full of ‘No Way!?’ Moments for CCO Magazine

More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!” Continue reading

By Joe Pulizzi published December 22, 2017

This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

In our grand finale episode, we answer listener-submitted queries, ask a few of our own, and offer our take on what happens after our storytelling heroes ride off into the sunset. Continue reading

By Joe Pulizzi published December 12, 2017

Are You Ready for Content Marketing in 2018? 60+ Predictions

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading

By Lisa Murton Beets published December 6, 2017

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Joe Pulizzi published November 25, 2017

This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that’s been 210 weeks in the making. Continue reading

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