By Jonathan Crossfield published June 9, 2017

Is Your Brand Really Who It Says It Is?

Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world? Continue reading

By Michele Linn published May 24, 2017

7 Ways to Stop Flailing with Your Content Marketing in 2017

To grow as marketers – and to move the business forward with content – we can benefit from thinking beyond the usual platitudes and ideas. Consider these seven ways to stop flailing.

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By Joe Elliott published May 1, 2017

21 Experts Share Their Best Tips to Create Content Your Audience Will Love

How do you create content that connects with your audience? That’s the billion-dollar question. Twenty-one content marketers share their No. 1 tip to create content their audience will love. Continue reading

By Michele Linn published April 26, 2017

23 Quotes to Inspire Your Content Marketing and the Difference You Can Make

Are you feeling in a rut with your marketing? Or are you looking to be energized? Turn to these 23 quotes – from inside and outside our industry – for an injection of inspiration. Think differently, do less, and find space to create. Continue reading

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