21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
August 19, 2021
Ann Gynn
You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future.
26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue
August 5, 2021
Ann Gynn
After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen.
51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work
July 22, 2021
Ann Gynn
Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own.
4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)
June 22, 2021
Anthony Gaenzle
Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way.
4 Mental Models to Help You Tackle Tough Content Marketing Questions
April 26, 2021
Chintan Zalani
Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making.
24+ Must-Read Marketing Books (That Happen to be Written by Women)
March 18, 2021
Ann Gynn
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.
Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals
December 23, 2020
Jodi Harris
As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021.
Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]
December 8, 2020
Andrew Davis
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved.
67 Book Picks for the Ultimate Content Marketing Library
November 30, 2020
Ann Gynn
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration.
18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year
November 26, 2020
Jodi Harris
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.
What's Up in 2021 for Content Marketing?
October 12, 2020
Ann Gynn
Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing).
23 Tips to Make the Most of Your Content Marketing Budget
October 8, 2020
Ann Gynn
No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment.
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