Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading
How to Explain Content Marketing to Anyone
What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading
10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers
Questions. At CMI, we field a lot of them: what is content marketing, how do we find success, how do we generate leads, etc. We pull together the answers in our e-book, 10 Most Common Content Marketing Questions. Here’s a glimpse. Continue reading
Read These Books: Summer Recommendations from Content Marketers
Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading
2017 Mid-Year Content Marketing Checkup
CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading
9 Blogging Tools That Will Make Your Job Easier
Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts. Continue reading
Is Your Brand Really Who It Says It Is?
Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world? Continue reading
7 Ways to Stop Flailing with Your Content Marketing in 2017
To grow as marketers – and to move the business forward with content – we can benefit from thinking beyond the usual platitudes and ideas. Consider these seven ways to stop flailing.
21 Experts Share Their Best Tips to Create Content Your Audience Will Love
How do you create content that connects with your audience? That’s the billion-dollar question. Twenty-one content marketers share their No. 1 tip to create content their audience will love. Continue reading
23 Quotes to Inspire Your Content Marketing and the Difference You Can Make
Are you feeling in a rut with your marketing? Or are you looking to be energized? Turn to these 23 quotes – from inside and outside our industry – for an injection of inspiration. Think differently, do less, and find space to create. Continue reading
