Why a Good Content Audit Is Your Business’s Best Friend
June 15, 2017
Marcia Riefer Johnston
Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing.
Agile Practices: How to Avoid Mistakes Our Marketing Team Made
June 8, 2017
Eva Jackson
A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned.
LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team
May 31, 2017
Cameron Conaway
Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team.
Creative Content: 3 Behaviors Driving Marketers
May 29, 2017
Jay Acunzo
Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers.
How to Avoid Collaborative Overload Within Your Content Team
May 26, 2017
Deborah Holstein
Is your creative team sick of the distractions that come when everybody is expected to contribute to a project? Collaboration done poorly leaves little time for critical thinking. These simple tips can help create quality collaboration.
Content Library: 3 Steps to Manage Yours Like a Librarian
May 25, 2017
Jake Athey
We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian.
Are You Ready to Hire Quality for Your Content Team?
May 19, 2017
Sara Noble
To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek.
New Tech Friends on the Marketing Block
May 18, 2017
Marcia Riefer Johnston
Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost.
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
May 4, 2017
Marcia Riefer Johnston
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.
The Content Assembly Line is Broken
April 25, 2017
Doug Kessler
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus.
30 Habits of Highly Productive Content Teams [Infographic]
April 20, 2017
Marcia Riefer Johnston
What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day.
3 Best Practices to Nurture a Content Writer Into an Industry Expert
April 14, 2017
Joe Griffin
The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start with these three best practices.
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