Your How-To Plan for 12 Months of Customer-Focused Blogging
January 7, 2020
Michael Brenner
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path.
6 AI Tools to Help You Get Smarter in Your Content Marketing
January 6, 2020
Lilach Bullock
Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing.
175+ Favorite Tech Tools of Content Marketers
November 12, 2019
Kim Moutsos
Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked.
Channel Broadcast News to Better Your Content Marketing
November 4, 2019
Lin Ying
The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing.
Thin Content: Why You Should Fix or Remove Low-Quality Web Pages
October 16, 2019
Jonas Sickler
To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way.
How to Adopt a Growth Mindset for Your Content Marketing
October 7, 2019
Emilia Chagas
Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline.
Creative + Logic = Most Helpful Content Experiences
September 17, 2019
Dennis Shiao
Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter.
Content Plan? Success Demands It
September 4, 2019
Jodi Harris
Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success.
Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)
August 28, 2019
Carla Johnson
Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year.
How to Get Sales and Marketing in the Same Kitchen
August 22, 2019
Dennis Shiao
Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.
Organizational Silos? How to Battle Content Chaos and Win
August 19, 2019
Dennis Shiao
Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it?
How to Survive Content by Committee
July 31, 2019
Rusty Weston
Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process.
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