The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it.

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber.

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work.

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas

To justify an investment in content marketing, executive stakeholders expect quantifiable proof of the valuable returns the business receives from its content marketing investment. To provide that proof, marketers need organization-wide alignment on which content goals and objectives to prioritize and...