How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor, you still want better numbers. Continue reading
How to Know If Your Content Impacts Brand Awareness [Tools]
Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact. Continue reading
How to Measure Your Content Marketing Effectiveness
Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading
How to Use Your Analytics for Smarter Content Decisions
A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading
Want to Prove Content’s Success? Stop Measuring It
The business value of content marketing cannot be measured by standard content metrics (views, time on page, shares, etc.) Value lies in the behavior change of the audience affected by the content. How can you measure real value? Continue reading
Aon Shares Why Its Content Scorecard Is a Must
One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist. Continue reading
How to Get Content Marketing Wrong? Think Like a PR Person
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading
How to Explain Content Marketing ROI to Win (or Keep) Buy-In
How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading
Road Map to Success: Monitoring and Measuring Your Content’s Performance
It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
