Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing. Continue reading
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading
How to Create a Performance Dashboard for Your Content Team [Tools]
Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading
How to Measure the Value of Your Subscribers
Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model. Continue reading
Top 17+ Metrics to Evaluate Content Marketing Success
Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most. Continue reading
The 5 Most Popular Content Analytics Articles on CMI
You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading
Metrics Matter More During COVID-19 Than They Ever Did
If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program.
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Should Engagement Really Matter to Marketers Anymore?
On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading
Stop Wasting Time: Review Your Website Analytics
Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading
The Right and Wrong Ways to Use Vanity Metrics
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
