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How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing.
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How to Set Content Marketing Goals That Matter to Business Leaders

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics
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How to Measure Content Marketing: The (Updated) Essential Guide

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference.
content-marketing-case-roi

How to Make a Better Content Marketing Case With ROI

Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing.
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How Marriott, NerdWallet, and Adobe Measure Content Marketing

Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics.
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How to Create a Performance Dashboard for Your Content Team [Tools]

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that.
measure-subscriber-value

How to Measure the Value of Your Subscribers

Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model.
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Top 17+ Metrics to Evaluate Content Marketing Success

Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most.
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The 5 Most Popular Content Analytics Articles on CMI

You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation.
metrics-matter-more-covid-19

Metrics Matter More During COVID-19 Than They Ever Did

If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program.
engagement-matter-marketers

Should Engagement Really Matter to Marketers Anymore?

On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy.
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Stop Wasting Time: Review Your Website Analytics

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos.