Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading
The Content Director’s Secret to Measurable Impact [Sponsored]
How do you measure content’s impact? Learn to prove the value of your content campaigns with these metrics pointers. Continue reading
Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals
Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading
Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]
Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains. Continue reading
Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)
Does your executive team get how content marketing helps the business? They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing. Continue reading
Are You Overselling the Power of Data? [Rose-Colored Glasses]
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too. Continue reading
4 Content Marketing Goals That Really Matter to the Business
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading
23 Measurement Definitions Every Content Marketer Should Know
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch. Continue reading
Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]
When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction. Continue reading
