By Lindy Roux published October 1, 2019

How to Score Your Content Assets for Long-Term Success

Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading

By Jodi Harris published September 16, 2019

Nail Your Content Performance With This Measurement Starter Kit

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading

By Andrew Raso published July 17, 2019

3 Fixes for Your Engagement Measurement Mistakes

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.

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By Martin Ochwat published July 8, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.

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By Michael Brenner published July 2, 2019

How to Make the Content Marketing Case With ROI

How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.

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By John Hall published June 26, 2019

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading

By Mike Murray published June 24, 2019

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading

By Robert Rose published May 22, 2019

Will the Real ROI In Content Please Stand Up

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading

By Michele Linn published April 12, 2019

How to Use the 4 Most Helpful Reports in Google Analytics

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading

By Ann Gynn published March 13, 2019

Don’t Miss Out on These 7 Ways to Use Your Social Media Data

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading