Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading
12 Expert Ideas to Improve Your Content Marketing for Better Leads
Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts. Continue reading
Are You Measuring Right in Your Content Marketing?
How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like? Continue reading
11 Things to Do Every Month to Boost Your Conversion Rates
How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor, you still want better numbers. Continue reading
How to Know If Your Content Impacts Brand Awareness [Tools]
Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact. Continue reading
How to Measure Your Content Marketing Effectiveness
Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading
How to Use Your Analytics for Smarter Content Decisions
A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading
Want to Prove Content’s Success? Stop Measuring It
The business value of content marketing cannot be measured by standard content metrics (views, time on page, shares, etc.) Value lies in the behavior change of the audience affected by the content. How can you measure real value? Continue reading
Aon Shares Why Its Content Scorecard Is a Must
One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist. Continue reading
How to Get Content Marketing Wrong? Think Like a PR Person
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading
