Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.
7 Social Media Metrics That Should Really Matter to Your Brand
Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.
How to Make the Content Marketing Case With ROI
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.
Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen
The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading
101+ Key Performance Indicators and Tips – Make the Best KPI Choices
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading
Will the Real ROI In Content Please Stand Up
Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading
How to Use the 4 Most Helpful Reports in Google Analytics
Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading
Don’t Miss Out on These 7 Ways to Use Your Social Media Data
Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading
Why You Need Better Conversion Tracking to Win the Sales Game
Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading
12 Expert Ideas to Improve Your Content Marketing for Better Leads
Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts. Continue reading
