On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading
Stop Wasting Time: Review Your Website Analytics
Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading
The Right and Wrong Ways to Use Vanity Metrics
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
4 Content Marketing Goals That Really Matter to the Business
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading
How to Create 5 Custom Metrics in Google Analytics [Infographic]
Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading
How to Score Your Content Assets for Long-Term Success
Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading
Nail Your Content Performance With This Measurement Starter Kit
A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading
3 Fixes for Your Engagement Measurement Mistakes
Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.
7 Social Media Metrics That Should Really Matter to Your Brand
Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.
How to Make the Content Marketing Case With ROI
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.
