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The Best New Marketing Metric Since SEO Came Along

The Best New Marketing Metric Since SEO Came Along

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
measurement-rand-fishkin-live-talk

Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.
Why Brand-Building Matters, Even When You Can’t Measure It

Why Brand-Building Matters, Even When You Can’t Measure It

If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.
How To Measure the Value of Your Audience (in Real Money)

How To Measure the Value of Your Audience (in Real Money)

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this...
the-measurement-difference

Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
A woman looking at data represents how important attention metrics will be in marketing in 2024.

Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
content-marketing-measurement

5 Content Marketing Measurement Don’ts (and What To Do Instead)

Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
mastering-content-marketing-metrics

Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.
brand-authority-score

You Can Get a Brand Authority Score Now, But What Does It Really Tell You?

This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
CMI_GA4

Why Learning GA4 Is So Hard – And What To Do About It

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).
measuring-brand-awareness

3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.