Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading
Is Proving Content Marketing ROI an Impossible Dream?
Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading
How to Measure Content Marketing: The (Updated) Essential Guide
Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading
How to Make a Better Content Marketing Case With ROI
Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing. Continue reading
Stop These Reporting Mistakes and Win Budget Support for Content Marketing
Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team. Continue reading
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading
How to Create a Performance Dashboard for Your Content Team [Tools]
Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading
How to Measure the Value of Your Subscribers
Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model. Continue reading
Top 17+ Metrics to Evaluate Content Marketing Success
Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most. Continue reading
The 5 Most Popular Content Analytics Articles on CMI
You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading
