By Ann Gynn published January 12, 2023

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading

By Brooke Gocklin published December 19, 2022

The Content Director’s Secret to Measurable Impact [Sponsored]

How do you measure content’s impact? Learn to prove the value of your content campaigns with these metrics pointers. Continue reading

By John Hall published July 20, 2022

Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading

By Robert Rose published May 27, 2022

Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains. Continue reading

By Aaron Agius published May 24, 2022

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

Does your executive team get how content marketing helps the business? They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing. Continue reading

By Robert Rose published May 20, 2022

Are You Overselling the Power of Data? [Rose-Colored Glasses]

Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too. Continue reading

By Kim Moutsos published May 16, 2022

4 Content Marketing Goals That Really Matter to the Business

Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading

By Jodi Harris published May 4, 2022

23 Measurement Definitions Every Content Marketer Should Know

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading

By Julia McCoy published March 15, 2022

How To Explain Content Marketing ROI to Win (or Keep) Buy-In

Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch. Continue reading

By Robert Rose published February 25, 2022

Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction. Continue reading

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