By Michele Linn published April 12, 2019

How to Use the 4 Most Helpful Reports in Google Analytics

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading

By Ann Gynn published March 13, 2019

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading

By Dennis Shiao published February 7, 2019

Why You Need Better Conversion Tracking to Win the Sales Game

Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading

By Shane Barker published December 3, 2018

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts. Continue reading

By Sarah Mitchell published November 9, 2018

Are You Measuring Right in Your Content Marketing?

How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like? Continue reading

By Mike Kamo published October 17, 2018

11 Things to Do Every Month to Boost Your Conversion Rates

How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor, you still want better numbers. Continue reading

By Sujan Patel published September 7, 2018

How to Know If Your Content Impacts Brand Awareness [Tools]

Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact. Continue reading

By Cathy McPhillips published September 3, 2018

How to Measure Your Content Marketing Effectiveness

Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading

By Ann Gynn published August 21, 2018

How to Use Your Analytics for Smarter Content Decisions

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading

By Robert Rose published August 15, 2018

Want to Prove Content’s Success? Stop Measuring It

The business value of content marketing cannot be measured by standard content metrics (views, time on page, shares, etc.) Value lies in the behavior change of the audience affected by the content. How can you measure real value? Continue reading