Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.
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Study Reveals 8 Tips on How to Influence Behavior With Personalized Content
Personalize? Or Persona-ize? Yes!
Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you. Continue reading
Strategy
Explore best practices for setting clear goals, building your audience understanding, and establishing a content mission that will help support your brand storytelling efforts and drive successful results.
The Static Website Is Dead — Long Live Personalized Content
Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies? Continue reading
