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Personalize? Or Persona-ize? Yes!

Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you.

Strategy

Explore best practices for setting clear goals, building your audience understanding, and establishing a content mission that will help support your brand storytelling efforts and drive successful results.

The Static Website Is Dead — Long Live Personalized Content

Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies?