Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
July 10, 2017
Aaron Agius
If you have the time for extensive buyer personas, that’s great. But what if there’s a quicker way? You won’t get the same meticulous data, but you will have a solid foundation – and the time – to create relevant content.
Do You Know Your Why? Your Content Marketing Success Depends on It
July 9, 2017
Joe Pulizzi
What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why?
Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
July 7, 2017
Andy Vale
Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing.
The Future Model for Content Marketing and Media Are Identical
June 6, 2017
Joe Pulizzi
Cosmo’s mission statement focuses on its audience and doesn’t mention what it sells. Exxon Mobile’s only talks about what it sells. Which mission connects to a lasting business content model for many brands – traditional media or not?
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
June 1, 2017
Marcia Riefer Johnston
What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight.
How to Persuade the Naysayers to Embrace New Marketing Technology
May 28, 2017
Heather Hurst
Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective.
The Only 10 Ways to Make Money From Content Marketing
May 23, 2017
Joe Pulizzi
Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue.
Make Your Audience the Hero With a One-Sentence Agile User Story
May 11, 2017
Andrea Fryrear
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.
Your Editorial Calendar is Not Your Content Marketing Strategy
May 5, 2017
Michele Linn
This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing.
Are Your Buyer Personas Ready to Take on the World?
April 27, 2017
Marcia Riefer Johnston
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.
Account-Based Marketing: What Content Marketers Need to Know
April 24, 2017
Ann Gynn
Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains.
What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)
April 17, 2017
Ann Gynn
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on.
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