Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains.

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on.

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create.

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content.

The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience.

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program.

A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content.

What’s your company's most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool.

Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.

Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you.

Explore best practices for setting clear goals, building your audience understanding, and establishing a content mission that will help support your brand storytelling efforts and drive successful results.