No matter how diligent you’ve been with GDPR compliance, the full implications of digital data collection, usage, and protection go much deeper than you may think. Consider these examples – and the lessons they hold for content marketers.

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.

Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget.

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component.

You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic.

Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing.

Don’t be tempted to celebrate wins in your conventional sales and marketing funnels. Those “conversions” should only be the start. What you do next matters more – and that next step should be to build super users.

Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development.

Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas.

What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context.

In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it.

If your brand is struggling to build an audience (or just wants to boost your efforts), take note of the Quartz team experience in this case study. It starts with thinking of your content marketing team as a media company within the brand.