5 Steps to Improving Subscriber Data for More Personalized Emails
November 26, 2017
Cathy McPhillips
If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better.
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
November 24, 2017
Melanie Seibert
How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one.
Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try
November 20, 2017
Marcia Riefer Johnston
Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage.
Content Creation Robots Are Here [Examples]
November 12, 2017
Julia McCoy
What’s the role of bots (AI) in content creation? A growing one. From corporate earnings reports to election results coverage and even reports from the Olympics, high-profile media are using them, and brands are too.
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
November 5, 2017
Michele Linn
Are you tired of hearing the mantra, “Audience first.” We are too. But too many marketers aren’t putting the audience first (even though they say they do). Test your own audience-first mentality by answering these four questions.
How to Use How-To Content to Create and Retain Loyal Customers
November 2, 2017
Marcia Riefer Johnston
Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it.
9 Stats That Will Make You Want to Invest in Content Marketing
October 22, 2017
Julia McCoy
To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers.
How to Take an Audience-First Approach to Your Content
October 15, 2017
Carlijn Postma
Too often brands don’t spend enough time thinking what their audience wants. Follow the 12 steps of the hero’s journey, reframed as an audience journey, to better align your content with the real needs and wants of your audience.
What to Consider When It’s Time for New Marketing Technology
October 12, 2017
Marcia Riefer Johnston
Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions.
How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy
October 5, 2017
Rebecca Bakken
Researchers strongly believe topic modeling is a key component of Google’s algorithm. Learn what topic modeling really is and how to do it (manually or automated) to identify opportunities for content that outperforms your competition.
8 Big Questions From Content Marketing World to Ask Year Round
September 14, 2017
Joe Pulizzi
To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content.
How to Protect Customer Data -- and Your Company
September 13, 2017
Kristina Podnar
Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started.
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