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How Cisco Merges Martech With Creative Content

With 700 product families marketed in silos, Cisco and its prospects encountered a fragmented experience and an ineffective content marketing process. So they flipped the framework and things are changing. Learn how they’re doing it.
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The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game.
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Don’t Fear Chatbots If You Have a Rich Content Strategy

Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize.
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Xerox Prints New Vision With Marketing

How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination.
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How Content Marketing Became One Brand’s Trusted, Unified Source

Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination.
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Are You Really Smart About How AI Works in Marketing?

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting.
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Why You May Want to Rethink Data, Privacy, and Content

No matter how diligent you’ve been with GDPR compliance, the full implications of digital data collection, usage, and protection go much deeper than you may think. Consider these examples – and the lessons they hold for content marketers.
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What’s Your Answer? 25 Questions from Content Marketing Experts

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.
“You must win every moment of trust to win the moment of truth, by Robert Rose.”

You Must Win Every Moment of Trust to Win the Moment of Truth

If you equate an audience’s attention with its trust, you’re headed down a dangerous path. Discover why and how you can find a better road to trust through your content marketing strategy.
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Symantec Wins at Content by Responding to Its Audience

Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget.
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It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component.
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GDPR: The Biggest Gift to Content Marketers in a Decade

You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic.