Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]
January 20, 2021
Robert Rose
Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency.
21 SEO Tips, Tactics, and Trends for Website Content in 2021
January 7, 2021
Mike Murray
Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge.
LinkedIn for Content Marketing: 3 Things You Should Know
January 4, 2021
Chuck Hester
While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know.
Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine
November 19, 2020
Klaus-M. Schremser
What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog.
How to Make the Google Algorithm Work for You
November 17, 2020
Jodi Harris
You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences.
How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]
November 5, 2020
Bojana Vojnovic
Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success.
What to Know About Google’s FAQ Rich Snippets
October 19, 2020
Ann Smarty
Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature.
The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels
October 7, 2020
Susan Moeller
Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more.
How to Optimize Your Site for Google Carousel Results
September 22, 2020
Ann Smarty
Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels.
How to Get Your Podcast to Appear in Google Results
September 10, 2020
Aakash Singh
Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages.
Writing High-Quality Website Content? Don’t Forget About SEO
September 8, 2020
Mike Murray
You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings.
9 Little-Known Font How-Tos for Instagram Stories
August 31, 2020
Olga Rabo
Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help.
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