If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading
The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail
If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas for content you can tick off as successes. Continue reading
7 Principles to Creating Great Infographics
Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to. Continue reading
Cover All the Bases With 21 Winning Content Marketing Tactics
It’s not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage. Continue reading
5 Important Visual Lessons From Designers for Content Marketers
You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading
6 Quick-and-Dirty Ways to Beat Writer’s Block
Instead of battling your writer’s block by publishing less, combat it by using these six valuable inspiration sources that will help you deliver relevant content to your audience. Continue reading
What Do Fast Company’s Innovative Companies Do Differently? 5 Examples for Marketers
Fast Company released its Most Innovative Companies issue and CMI devoured it to find great content marketing practices. Learn about five inspiring companies with innovative ideas that you should consider for your content marketing. Continue reading
The Lowdown on Creating Personalized Quizzes to Boost Your Marketing
Boring content won’t generate the amount of leads you want. Combine the effectiveness of personalized content and the popularity of social media quizzes to make a big impact. Here’s how to do it step by step, from concept to follow-up. Continue reading
Content Creation
Discover the best practices and creative inspiration you need to create content that captures audience attention, immerses customers in your brand story, and sets your business apart from the competition.
