How to Make Your Writing More Powerful
February 15, 2019
Ann Gynn
Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises.
Here's What We Learned From 50 of the Most Popular Blogs
February 12, 2019
Dave Brown
Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans.
SEO Keywords and Google: Advice and Insights
February 4, 2019
Mike Murray
If your organic SEO took a hit last year, expect more of the same unless you take steps to recover from traffic dips. Even if you’re fine now, you might want to reinforce your footing. Here’s what you should be doing.
Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be
January 29, 2019
Dennis Shiao
Do you work in an industry that can be boring, complex, or undifferentiated? Are you challenged to create content to engage your audience? Find out how to make your content interesting, simplified, and differentiated.
How to Get More From Your Livestream After the Broadcast
January 15, 2019
Aaron Agius
Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options.
These 7 Visual Tactics Can Boost Landing Page Conversions
January 8, 2019
Sara McGuire
Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert.
Rock Your Content With These 7 Songwriting Secrets
January 4, 2019
Ahava Leibtag
Songwriters are storytellers. As a content marketer, you are a storyteller too. We often have the same, elusive goal – to use words to capture a feeling. Here are seven songwriting secrets to inspire you to create goal-worthy content.
How to Avoid the Battle of Boring in Your Videos
December 27, 2018
Amanda Subler
Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru.
Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018
December 19, 2018
Ann Gynn
A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best.
2 Things to Know About Visual Content Strategy in 2019
December 13, 2018
Kim Moutsos
It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship.
How 6 Brands Stand Out and Get Results from Content Marketing
December 6, 2018
Leslie Carruthers
Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today.
How These Unusual Sources Make Your Content Stand Out
December 5, 2018
Manish Dudharejia
If you want your content to stand out – and up – in the vast sea of content, you have to create something sufficiently novel and useful. These unusual research sources will put you ahead of the pack.
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