Songwriters are storytellers. As a content marketer, you are a storyteller too. We often have the same, elusive goal – to use words to capture a feeling. Here are seven songwriting secrets to inspire you to create goal-worthy content.

Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru.

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best.

It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship.

Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today.

If you want your content to stand out – and up – in the vast sea of content, you have to create something sufficiently novel and useful. These unusual research sources will put you ahead of the pack.

Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good?

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants.

The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today.

Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight.

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy.

Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how.