By Ann Gynn published December 4, 2018

Clickbait Content: Is It Good or Bad?

Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading

By Michael Becker published November 28, 2018

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading

By Joseph Kalinowski published November 23, 2018

3 Toy Brands Unexpectedly Spark a Content Marketing Adventure

The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today. Continue reading

By Dennis Shiao published November 21, 2018

What You Need to Do to Build a Loyal YouTube Audience

Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight. Continue reading

By Ann Gynn published November 5, 2018

How to be Purposeful With Your Purpose-Driven Content [Examples]

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading

By Elise Dopson published October 30, 2018

How to Get Ranked and Read With the Topic Cluster Content Model

Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how. Continue reading

By Steve Linney published October 15, 2018

Content Readability: A Primer

Poor readability is a signal you’re not looking after your audience. Discover how to make your wealth of ideas and information more accessible to your audience in this step-by-step guide. Continue reading

By Robert Katai published October 9, 2018

Why You Need Vertical Visuals If Your Audience is Mobile

Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading

By Amir Bazrafshan published October 8, 2018

The 5 New Rules of Video Marketing Success

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading

By Jonathan Crossfield published October 2, 2018

Brands Often Overlook This Superhero of Storytelling

Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Continue reading

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