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Why This Old Marketing?

Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. This Old Marketing is our tribute to that fact.

Customer Reviews

“I absolutely love what Mr. Pulizzi and his team of contributors are doing over at Content Marketing Institute. They’ve helped me become a much better content marketer. So when I heard about this new podcast you can imagine my excitement. “This Old Marketing” doesn’t disappoint. If you’re in sales or marketing this podcast deserves a spot on your shortlist.”

“I have become addicted to Joe and Robert’s weekly podcast. As a marketer, their work has become my absolute “must listen” update about my profession. Can any marketer really keep up with it all / this insane pace of change? These guys help me try! See you all in Cleveland in Sep 2014 for CMWorld!”

“Joe Pulizzi and Robert Rose deliver an awesome podcast with This Old Marketing. Their format is creative and compelling. Their content is terrific for marketers interested in mid to advance level understanding of content marketing trends and strategies. A must podcast for all marketers who want to accelerate their content marketing game.”

What will the show be about?

Each episode runs less than 60 minutes, and includes:

  • Content Marketing in the News: We’ll cover three or four stories that hit the content marketing scene each week, and give our perspective on the happenings — and how they impact our industry.
  • Rants and Raves: A one-minute rant on something that we feel is “hard to swallow” about the current content marketing landscape; or a one-minute rave on something epic.
  • This Old Marketing Example of the Week: Digging into the vast archives of CMI, we will discuss an amazing content marketing example from the past that we can all still learn valuable lessons from.

Important Notes

  • This Old Marketing has listeners from over 100 countries around the world and is frequently rated as a top marketing podcast on iTunes.
  • Joe and Robert take questions on the show. If you’d like your question answered, tag it on Twitter using #ThisOldMarketing as a hashtag, or send an email to ThisOldMarketing[at]ContentInstitute.com.
  • Joe and Robert would love you to review the show. Go to iTunes or Stitcher and let’s make that happen!!!

How do I subscribe?

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PNR Archive

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