Product Marketing presented by
Product Marketing Alliance (PMA) is the go-to educational hub for product marketing professionals worldwide. Through our certified courses, exclusive content, practical frameworks, global summits, and a thriving 90,000-strong community, we give marketers the tools and know-how to craft compelling narratives and messages that drive demand and adoption. At PMA, we know that product and content marketing are deeply interconnected, and that’s why we’ve partnered with CMI to give creators and content professionals access to exclusive product marketing insights, training, and resources.
How To Create a First-Class Product Comparison Page
If you stand behind your product, and know it’s the best on the market, then a comparison page is your best friend. But how do you create one that dazzles your readers and leaves them in no doubt? Our product comparison page guide reveals all.
How To Create Product Collateral
Ninety percent of content created for sales by marketing is never used. Follow these steps to make sure your product collateral gets key stakeholder buy-in — and always hits the mark with prospects.
How To Write Human Messaging: Practical Tips for Better Copy
Even top tech companies struggle to make their messaging resonate. Why? Because it's sanitized, crammed with abstractions, and utterly devoid of personality. Emma Stratton, celebrated B2B messaging trainer, shares her top three techniques to change that.
Editor's Picks
Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers
How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help
For Better Results, Think of Content Marketing Like a Product
Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for