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Product Marketing presented by

Product Marketing Alliance (PMA) is the go-to educational hub for product marketing professionals worldwide. Through our certified courses, exclusive content, practical frameworks, global summits, and a thriving 90,000-strong community, we give marketers the tools and know-how to craft compelling narratives and messages that drive demand and adoption. At PMA, we know that product and content marketing are deeply interconnected, and that’s why we’ve partnered with CMI to give creators and content professionals access to exclusive product marketing insights, training, and resources.

How to create a first-class product comparison page

For example, let's say we have a platform for finance pros that offers “real-time visibility” – I kind of know what that means, but I don't really care. So, let’s

How to create product collateral

For example, let's say we have a platform for finance pros that offers “real-time visibility” – I kind of know what that means, but I don't really care. So, let’s

How to write human messaging: Practical tips for better copy

For example, let's say we have a platform for finance pros that offers “real-time visibility” – I kind of know what that means, but I don't really care. So, let’s

Editor's Picks

Did Cannes Lions Awards Just Say Content Beats Advertising?

Did Cannes Lions Awards Just Say Content Beats Advertising?

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?
Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues

Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]

In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these
How To Market Your Marketing To Marketers [New Research]

How To Market Your Marketing to Marketers [New Research]

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book.