Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading
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How to Use Your Analytics for Smarter Content Decisions
Published: 2018-08-21A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading
Get Your Readers to Stay Longer With These 4 Formats
Published: 2018-08-20You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin. Continue reading
Symantec Wins at Content by Responding to Its Audience
Published: 2018-07-27Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget. Continue reading
6 Great Email Lessons From the GDPR Deluge of 2018
Published: 2018-06-28No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
Published: 2018-06-21CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading
No Lies: How to Get Content Marketing Right in E-Commerce
Published: 2018-06-15A lot of content marketing advice comes from a B2B perspective. But some of content marketing’s best practices change when you talk about online-based businesses. Here’s how e-commerce brands can make content marketing waves. Continue reading
The Secrets of High-Performing Online Content
Published: 2018-05-01How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers. Continue reading
Road Map to Success: Monitoring and Measuring Your Content’s Performance
Published: 2018-04-23It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
