Search Results for: copywriting

How to Measure Your Content Marketing Effectiveness

Published: 2018-09-03

Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading

How to Use Your Analytics for Smarter Content Decisions

Published: 2018-08-21

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading

Get Your Readers to Stay Longer With These 4 Formats

Published: 2018-08-20

You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin. Continue reading

Symantec Wins at Content by Responding to Its Audience

Published: 2018-07-27

Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget. Continue reading

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Published: 2018-07-13

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

6 Great Email Lessons From the GDPR Deluge of 2018

Published: 2018-06-28

No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

Published: 2018-06-21

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading

No Lies: How to Get Content Marketing Right in E-Commerce

Published: 2018-06-15

A lot of content marketing advice comes from a B2B perspective. But some of content marketing’s best practices change when you talk about online-based businesses. Here’s how e-commerce brands can make content marketing waves. Continue reading

The Secrets of High-Performing Online Content

Published: 2018-05-01

How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers. Continue reading

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Published: 2018-04-23

It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading