Search Results for: brand voice

Creating Valuable Content: An Essential Checklist

Published: 2011-04-05

To help you manage the execution details of your content marketing, use this Creating Valuable Content Checklist. Continue reading

12 Reasons to Put Blogs at the Center of Your Content Marketing

Published: 2011-02-28

Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, … Continue reading

The Role of Personality, the Underdog and Superpowers in Effective Social Media Marketing

Published: 2011-02-04

Your company has set up the Twitter profiles, added a blog to the website and customized a Facebook page. Now what? How do you find your “secret sauce,” the story that’s going to get attention from your target audience?

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy

Published: 2011-01-21

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location … Continue reading

A Content Marketing Mission Statement: The Ultimate Competitive Advantage?

Published: 2010-12-20

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product … Continue reading

Content Marketing Tips from the Late, Great Bob Feller

Published: 2010-12-17

This article from Cleveland’s own Joe Posnanski at Sports Illustrated on Mr. Bob Feller (Rapid Robert) is worth the read. Bob Feller, who died yesterday at the age of 92, will forever be known as the most famous pitcher in … Continue reading

How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

Published: 2010-12-06

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs … Continue reading

Developing a Social Media Conversation Calendar

Published: 2010-12-01

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” … Continue reading

How to Find Internal Allies for Content Marketing

Published: 2010-11-30

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

9 Must-Have Elements for Company Blogs

Published: 2010-11-24

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web department to develop the site, take some time to think … Continue reading