Search Results for: white paper

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Published: 2012-03-13

Jay Baer and Joe Pulizzi follow up their packed SXSW presentation with this post on how professional services and consulting companies can grow their business with content marketing. Continue reading

The History of Content Marketing – How Brands Have Become Storytellers [Part 1]

Published: 2012-02-14

  Content marketing is not easy. Over the past twelve months, we’ve been noticing a few differences in what separates those organizations who excel at content marketing and those organizations that are just staying in the game. The overview below … Continue reading

How Content Marketers Can Reinvent the Webinar for 2012

Published: 2012-01-12

Michael Kolowich outlines how the innovative “flipped classroom” approach used by educators can be applied to webinars in 2012, shaking off that old and tired webinar format that’s boring your participants to tears. Continue reading

Content Marketing Webinars

Published: 2011-09-27

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. Secrets for Using Webinars to Drive Personalization Thursday, March 21, 2019 | 2:00 PM Eastern Daylight Time | … Continue reading

6 Steps to Follow When Producing a Custom Magazine

Published: 2011-08-16

The closer you get to the finish line the less time you have for creative thinking. That’s why thorough planning makes the whole magazine production process easier, reduces the stress on everyone involved, and is a great time management strategy, … Continue reading

12 Technologies and Tools Content Marketers Can Get Excited About

Published: 2011-08-12

We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things … Continue reading

The ABCs of Working with a Graphic Designer (for the First Time)

Published: 2011-07-13

If you’ve never worked with a graphic designer before, you might wonder where to start. Let’s say you’re repurposing your existing articles into an e-book. And let’s also say you’re thinking of having a custom graphic design. Some obvious questions … Continue reading

Who Should Help Me with My Content Marketing? An Agency or a Consultant?

Published: 2011-07-01

Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one of the best ways to get help is to hire someone. In our ongoing series, our CMI … Continue reading

Write a Book and Change the World: 11 Steps to Creating a Successful Business Book

Published: 2011-05-05

Great business books change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses. My individual world-changer is Presenting to Win by Jerry Weisman … Continue reading

Reduce “Getting it All Done” Content Marketing Anxiety: Create Your Own System

Published: 2011-03-24

You can find dozens of really good applications, books, and blogs on how to simplify your work, become more productive, and manage your time. Much of this advice is good, but it doesn’t cover how to manage the deluge of … Continue reading