Search Results for: buyer persona

9 Must-Have Elements for Company Blogs

Published: 2010-11-24

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web … Continue reading

How to Explain the Value of Content Marketing

Published: 2010-11-09

Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective. One of the most striking differences between these groups is the … Continue reading

How to Measure Engagement

Published: 2010-10-12

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past … Continue reading

42+ Social Media and Content Marketing Predictions for 2009

Published: 2008-12-21

Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of … Continue reading

10 Keys to Writing a Book when You Have Absolutely No Time to Write a Book

Published: 2008-05-22

Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. … Continue reading

Why Small Businesses Have a Marketing Advantage Over Large Businesses

Published: 2008-01-09

Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that … Continue reading

Content Marketing Lessons from LEGO

Published: 2007-09-23

LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the … Continue reading