Search Results for: nonprofit

See What Content Marketing Success Truly Looks Like

Published: 2016-09-09

If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.

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How to Create a Marketing Team That Cares About Revenue

Published: 2016-08-30

Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist. Continue reading

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

Published: 2016-07-02

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

Learn From Struggling Brands: Insights From the Marketing Trenches

Published: 2016-06-30

CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights. Continue reading

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

Published: 2016-04-27

With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
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Tips and Tools to Ensure Speed Doesn’t Kill Your Site

Published: 2016-04-04

You have 5 seconds or less to engage a visitor on your site. A 1-second delay can drop conversions by 7% and decrease customer satisfaction by 16%. Learn the 4-step process to ensure your load time is speedy enough for your audience. Continue reading

How to Create Persuasive Content: Lessons from Aristotle

Published: 2016-03-22

Though the original master of persuasion died in 322 BC, his teachings to create compelling arguments remain the gold standard. When you create persuasive content, start with Aristotle’s rhetorical appeals: ethos, pathos, and logos.
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How to Beat the Battle of an Ineffective Blog

Published: 2016-03-15

Blogging is a versatile, powerful, brand-building content technique; but don’t be fooled – success isn’t easy. If you are struggling to be effective with your blog, tackle the most common issues with these helpful tips. Continue reading

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Published: 2016-02-03

I’d heard enough. After the last complaint, I stopped my presentation. I asked one question, “Is the content you are creating and distributing for your customers any different than anything else out there?” You could hear a pin drop. Continue reading

7 Ways to Make Boring Web Content a Lead-Generating Weapon

Published: 2016-01-29

Too many businesses don’t take advantage of their website’s static pages. Learn how the most overlooked content can become the best lead-generating secret weapon in your arsenal. Read the seven tips to help make that happen. Continue reading