Search Results for: nonprofit

This Week in Content Marketing: The Business Case for Content Marketing as PR

Published: 2016-12-10

This week, we examine the fiscal failure of a business built on Facebook and question GoPro’s decision to close its media division. We also explore a video star’s new media venture and share rants, raves, and this week’s TOM example.   Continue reading

The Art and Science of Emotional Engagement

Published: 2016-10-24

As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content. Continue reading

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

Published: 2016-10-09

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading

How One Organization Engages Over 3 Million on Global Stage

Published: 2016-09-18

The World Economic Forum has racked up nearly 3 million Twitter followers. What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? Its social media producer shares all. Continue reading

September 11 Museum Connects Stories to World Stage

Published: 2016-09-11

The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.

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See What Content Marketing Success Truly Looks Like

Published: 2016-09-09

If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.

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How to Create a Marketing Team That Cares About Revenue

Published: 2016-08-30

Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist. Continue reading

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

Published: 2016-07-02

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

Learn From Struggling Brands: Insights From the Marketing Trenches

Published: 2016-06-30

CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights. Continue reading

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

Published: 2016-04-27

With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
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