Search Results for: copywriting

Don’t Let the Toddler Trap Torpedo Your Content Productivity

Published: 2019-03-07

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Published: 2019-03-06

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019

Published: 2019-02-08

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills. Continue reading

Dump the Sales Funnel in Favor of Lifecycle Marketing

Published: 2019-01-14

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading

These 7 Visual Tactics Can Boost Landing Page Conversions

Published: 2019-01-08

Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading

Content Marketing Strategy: The Best Checklists and Templates

Published: 2018-12-25

Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you do that. Continue reading

Buyer’s Guide to the Best Content Marketing Books of 2018

Published: 2018-12-21

Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas. Continue reading

Cook Up Email Marketing Automation With These 6 Recipes

Published: 2018-11-27

Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading

19 Favorite Tools for Content Promotion in 2018

Published: 2018-09-17

To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Published: 2018-09-06

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading

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