Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading
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Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
Published: 2019-03-06Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading
6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019
Published: 2019-02-08One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills. Continue reading
Dump the Sales Funnel in Favor of Lifecycle Marketing
Published: 2019-01-14The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading
These 7 Visual Tactics Can Boost Landing Page Conversions
Published: 2019-01-08Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading
Content Marketing Strategy: The Best Checklists and Templates
Published: 2018-12-25Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you do that. Continue reading
Buyer’s Guide to the Best Content Marketing Books of 2018
Published: 2018-12-21Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas. Continue reading
Cook Up Email Marketing Automation With These 6 Recipes
Published: 2018-11-27Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading
How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
Published: 2018-09-06When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading
