Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading
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24 Big Mistakes You Should Avoid in Content Marketing
Published: 2019-04-08Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading
5 (More) Secrets of Great Storytellers
Published: 2019-03-29Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading
57+ Content Tools, Tips, and Examples to Make Your Writing Better
Published: 2019-03-28To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. They’ll help you write content that stays on mission, wins readers over, and more. Continue reading
Don’t Let the Toddler Trap Torpedo Your Content Productivity
Published: 2019-03-07Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
Published: 2019-03-06Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading
6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019
Published: 2019-02-08One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills. Continue reading
Dump the Sales Funnel in Favor of Lifecycle Marketing
Published: 2019-01-14The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading
These 7 Visual Tactics Can Boost Landing Page Conversions
Published: 2019-01-08Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading
Content Marketing Strategy: The Best Checklists and Templates
Published: 2018-12-25Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you do that. Continue reading
