When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already.
Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience.
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company.
Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business.
The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. MasterTHIS: Data StorytellingThe Impact of Human Behavior Thursday, April 25, 2024 | 1:00 PM EDT/10:00 AM PDT | Free Webinar In today's data-driven marketing landscape, understanding the human…
Because there are so many moving pieces in content marketing, it’s almost impossible to consistently produce and promote content efficiently without leveraging multiple tools. Here are some great tips on how to build your content marketing tool set.
Want the low-down on writing an article for CMI? Get the basics, or read on to get more detailed answers to common questions. What is the review process? Each published post goes through a three-step review process to make sure the article is a good fit for the CMI platform.…
How can you get more people to find your content worthy of their time without investing a significant amount of your time? Consider these eight ways to create or repurpose your content in fresh and user-friendly formats.
The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components.
Tools are funny things. If you’re familiar with the problem you need to fix, and you understand how, when, and why to use each tool, they’re incredibly helpful. They save you time and money and help you do a truly professional-quality job. But if you just want to fill a…