Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too.

How many content marketing channels and tactics is your brand using? Most likely, it’s too many. In researching my next book, I’ve discovered almost all successful content marketing-driven companies put all their energy into one channel.

In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native.

Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there's much more to be done to attract an audience for your content. Check out these four post-production steps that are essential for real content marketing success.

To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way.

A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we've gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not comprehensive, by any means. Use it as a starting point for efforts to improve your content's findability and search potential.

Since listeners often download audio from your podcasts to their devices, there's no "click" to tell you that they listened. But there are several ways to measure the effectiveness of your content marketing podcasts. Find out how.

PowerPoints and online presentations can be a rich new vein of precious content for your organization. Here are three tips that all content marketers should consider for turning these assets into content gold.

A column about dynamic design and content optimization.  According to our research at IDG Connect, B2B buyers complain the relevance of marketing content—defined by how well it supports their purchase decision-making process—has declined by 31% over the past five years. Marketers can’t fix this problem by churning out more content…

I've had the pleasure of working with Mitch Rouda on a number of consulting assignments over the years.  Frankly, you'd be hard pressed to find someone more knowledgeable about the publishing industry.  Mitch has worked with over 40 organizations over the past three years and gives the following advice and…

Some things amaze me, like this year's social media and content marketing predictions list.  What does one sent email and two tweets equal?  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  No kidding!  Just check out this list…