In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves.
In this episode, Robert and Joe reflect on Tribune Publishing's decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in.
In this episode, Robert and Joe debate whether Apple's decision to give away U2's new album was a brilliant content marketing coup or a creepy cautionary tale. They marvel at the growing number of software solutions for content marketers, and explore the growing gap between ad agencies and client needs. Rants and raves include a brilliant response to an online advertising critic's rant, an amazing example of storytelling as advertising by a nonprofit, and a smart viewpoint on how Content Marketing World can evolve to help break down silos within organizations. Listen in.
In this episode, Robert and Joe talk about the excitement building for next week's Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include an iPhone app that may represent a powerful new ecommerce model, upscale moves by Denny's, and the greatly exaggerated "death" of journalism.
In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood.
In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google's Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing. This week's #ThisOldMarketing example is Poetry Magazine.
In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading into wallpaper might just be a good thing. Listen in.
In this episode, Joe and Robert discuss how Super Bowl advertisers spent $4.5 million and almost none had a CTA. Plus, they talk Snapchat’s new series, Condé Nast content creation for brands, and the rant and rave about Nationwide.
In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase.
In this episode, Robert and Joe speculate on SlideShare's decision to make certain Pro features available free of charge, and comment on Clay Shirky's assertion that newspapers are "dead men walking." We also applaud Yahoo's decision to launch "content box" native ads and discuss why marketers ought to view content creation the way a news editor does. Listen in.
In this episode, Robert and Joe discuss a musician's mad content marketing moves, debate some potential causes of a decline in content quality, and reveal what the real purpose of native advertising is for brands. In addition, they discuss two shifts in the world of social media and take FourSquare to task for taking off in a new direction. Listen in.